Chakib Zaari at the Virtual Town Hall, Thrive 2030

Thrive 2030: Chakib Zaari's perspective

At Baker Tilly International's Virtual Town Hall, Francesca Lagerberg, CEO of the network, presented Thrive 2030, the network's strategy to 2030. She then handed over to Chakib Zaari, Country Managing Partner of Baker Tilly in Morocco, Regional Chair for the Middle East and Africa and member of the Baker Tilly International Board.

His reading of the strategy comes down to one idea: every Thrive 2030 workstream plays out at three levels, global, regional and local, and concerns every firm in the network. In Morocco, the roadmap has already guided concrete choices: starting succession thinking now, and investing in a brand that has grown faster than we had realised, with the creation of a communications department.

"However fast you move, you have to take the time to look back at how far you have come."

What the firm is today is no longer what it was yesterday. That realisation is where the choices for what comes next begin.